Trends in English

Since I'm getting more and more English people following me, I've decided to translate my trends in recruitment for 2009 to English (in summary).

Trend 1: Personal branding. More and more people will start to use personal branding and putting their life, work and ambitions online. Recruiters will start to look for these people in social networks, in blogs and hunt them. This will take a different approach to recruitment and organizations will need to make recruitment something the entire company is working on. Giving names you've met online to recruitment will need to become normal and rewarded.

Trend 2: Analytics will make a break trough in 2009. For most marketeers nothing new, but recruitment needs to get their act together and start measuring the effect. What jobboards give us the good candidates, where do people quit our corporate recruitment site, what's the ratio between good and bad CV's for each of my jobs and why? All questions that need to be answered.

Trend 3:In line with Trend 2, Google adwords for corporate recruitment. Staffing firms in Holland know how well they work, in the UK last year there has been a big increase in adwords from corporate recruiters, we will see that in Holland this year.

Trend 4: More niche boards. Or not as much more boards as more usage of them. Specially community driven boards like Marketingfacts Jobs. Jobboards on blogs and other sites where the communities are already present. They will be used more in 2009 then in 2008, although we already saw an increase.

Trend 5: Mobile internet will be big. Already Holland has 1,6 million regular users (at least once per month logging in on thei mobile). That's 10% of our population. With the iPhone and Android (very user friendly as well) this will explode. The recruitment trend will be small at first, maybe one or two cutting edge companies will develop some nice iPohne and/or Android recruitment game or something.

Trend 6: Recruitment will be done more and more by corporates themselves and the staffing agencies will lose ground. This is mainly still for the companies that already invested in their own recruitment staff, the others will still mainly rely on interim people. But staffing firms will be hit hard.

And last but not least, not really a trend, but I asume one of the big jobboards (Monsterboard, VNU (NVB/Intermediair), StepStone, Totaljobs, Megajobs, Careerbuilder and Jobtrack) will go out of business or be taken over and merged.